Overview
The Challenge
Strategic Solution
Week 1: Laying the Brand Foundation
SEO Automation Infrastructure
Social Media & Content Automation Engine
- B2B Presence: Launched and fully managed the company's LinkedIn presence, establishing the brand in a professional B2B context where it had previously been invisible.
- Thought Leadership: Proposed and deployed Holo AI to automate LinkedIn content generation, producing brand-aligned thought leadership posts at scale without sacrificing creative consistency.
- B2C Channels: Managed Instagram and Facebook channels, developing and publishing content daily across both B2B and B2C narratives.
Paid Media: Meta Ads Ecosystem
- Full-Funnel Tracking: Deployed the Meta Pixel on both the Odoo B2B site and the Shopify B2C store, establishing complete tracking.
- Campaign Execution: Designed, configured, and launched Meta Ads campaigns independently, covering everything from creative concept to audience targeting to budget management, on both B2B and B2C tracks simultaneously.
- CRM Automation: Engineered a Zapier-to-Odoo CRM automation for B2B lead capture. Since Meta's native lead forms don't integrate with Odoo's CRM out of the box, I built a custom Zap that automatically routed lead data from Meta's Instant Forms directly into the CRM, eliminating manual data entry and establishing a real-time lead pipeline.
AI-Powered Creative Production Stack
HiggsfieldElevenLabsClaudeDaVinci ResolveCapCut
- Higgsfield AI Suite (Kling 3.0, Seedance 2.0): for generating cinematic video content.
- ElevenLabs: for professional voiceover generation.
- Claude: for strategic copy, ideation, and content frameworks.
- DaVinci Resolve & CapCut: for rapid editing and professional color grading.
Results & Impact
- Established the company's entire marketing infrastructure, including brand identity, SEO engine, paid media, social channels, and CRM automation, as a team of one within a single quarter.
- Deployed a fully automated SEO pipeline across two separate CMS platforms linked to live search data, positioning the company for compounding organic visibility.
- Eliminated manual lead management friction through a Zapier-to-Odoo CRM automation, ensuring no B2B leads generated through paid media fell through the cracks.
- Cohesive Brand Adoption: The Brand Manual became the operational standard across the entire organization. When industrial designers built the company's ArquiExpo 2026 trade show stand, they executed it entirely within my brand guidelines, resulting in a stand recognized as one of the strongest visual presences at the event.
- Cross-Storefront Tracking: Established seamless full-funnel paid media tracking across two storefronts (B2B + B2C) with independent Meta Ads campaign structures, enabling proper attribution and performance optimization for each revenue channel.
